Collaborators, Concept: CTRLZAK
What We Did: Logo, Corporate Identity, Shopping Bags and Signage Design
The logo design concept (as well as the interiors, by CTRLZAK) has archaeological and geological references. In particular, it depicts the stratification of ground layers in which historical objects are found. The formations of rocks and minerals change as archaeologists dig deeper in the ground.
Based on that observation, the logo is divided in three layers, each one referring to a historic era. The typography is broken and cracked, just like ancient temples and statues are.