Client: Αgrifarm
What We Did: Branding, Packaging, Illustration
Photography Art Direction: Susami Creative Agency
Photography: Yannis Zindrilis

Drawing inspiration from the traditional habit of people who used to make their own homemade sauces to write information and ingredients on the jars by hand while aiming to bring together vintage storytelling and pop aesthetics, we created the Agrifarm Homemade Sauces series.

The all-time classic jar with the timeless pen handwriting prepared by our loved ones to be offered from the heart.

The bold typographic play serves to make the information immediately pop, while the handwritten notes help add a touch of warmth and familiarity to the packaging, creating its visual identity and reminding us that tradition in cooking can still have a place in the fast pace of modern everyday life. 

The eye-catching colour palette sets the three flavours apart and makes the distinctive jars stand out.

Among the information and the pen notes, a doodle of a small bird is found on each jar; a creative expression of love from the person who skillfully prepared the sauce and is now offering it to us.

3 birds that simply love tomatoes.
The Cardinal, the Mockingbird and the Woodpecker.