VIDEO, VISUAL ART, VISUAL IDENTITY

JCP Metaverse

The project is a reflection on the boundaries and relation between the different realities perceived (natural and artificial), physical objects and digital ones, and how they intersect.

Client: JCP Universe
What We Did: Visual Identity, Visual Art, Videos

JCP Universe returns to Fuorisalone with Meta-Physical, an otherworldly exhibition that signals the expansion of this revolutionary design brand in the virtual world, through the construction of its first owned metaverse and the creation of furnishing products in the form of NFTs.