JCP Another Nature

On the occasion of Milano Design City 2020, JCP Universe took over part of Jumbo Group’s main showroom at the historical center of the city for the group exhibition ‘Another Future’ creating ‘Another Nature’ an otherworldly setup, curated by CTRLZAK art & design studio, that aims to bring attention to the theme of the interaction between man and nature.

Client: JCP Universe
What We Did: Exhibition Visual Identity, Videos

Continuing in the same experimental manner as in the previous exhibitions, JCP Universe presented a series of new artifacts that are inspired by the diverse expressions of the natural world we experience and that we can imagine. The exhibits go beyond functional objects, becoming instead symbolic pieces of an alternative reality.

You can see our work for the previous exhibitions here:

2019: JCP / Under the Prism
2018: JCP Odeum & Sun Ra
2017: Glass Pagoda & Catalogue
2016: 10 Secret Treasures