We’ve bought 8 o'clock

British alcoholic beverage Pimm’s launched “We‘ve bought 8 o’clock” campaign in late 2013.

Client: Pimm’s
Advertising Agency: 4WiseMonkeys
What We Did: Campaign Idea, Key Visual, Poster, Print Ads & Misc Applications Design

The campaign concept was about practically owning the early drinking territory, by actually “buying” 8 o’clock for all Greece. Two british agents were sent to Greece to arrange things accordingly, sign the contract and make sure the terms were respected.

We designed the key visual drawing influence from 60’s movie posters, adding a modern touch. A minimalist typographic approach and simple two-colour combinations were used for all applications, resulting in an impactful and straight-forward visual identity.

See also: (Campaign Videos by White Room)