JCP / Under the Prism

JCP Universe returns to Salone Del Mobile, Milano for a new exhibition in 2019, entitled "Under the Prism". As in the previous JCP exhibitions, Susami were called in to design the the show's visual narrative.

Client: JCP Universe
What We Did: Logo / Visual design, Brochure design, Animated Videos

JCP Universe is a unique design brand, a fusion between art and design. Its creations blend classic and contemporary style in a surprising new idiom that defies the norms. Under the Prism features a series of new creations by prominent designers and artists, as well as some of the most important older ones.  

The design concept focuses on the elements of light and its reflections and refractions. Starting off with the upside down / mirrored typography a series of light beams bounce and reflect creating new shapes and atmospheres.

Based on the above creative mechanisms, we created a series of animated videos and the exhibition's brochure.

More JCP:

2018 / 2017 / 2016

Sideroid Azimuth by Nikos Sideris & CTRLZAK

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