Urban Culture

Urban Adventures by Cutty Sark gets a complete renewal for 2016-17 season, to celebrate the first two years of this ongoing campaign.

Client: Cutty Sark / 3E
Advertising Agency: 4WiseMonkeys
What We Did: Key Visual, miscellaneous print and digital applications.

After exploring the four major youth cultures separately in the previous two years, the campaign now returns with a mashup of all four cultures, full of experiential tours, concerts, events, parties and many surprises!

We designed all campaign’s communication material, from the main Key Visual to digital advertising material. This time, we use an isometric design approach, where various buildings and architectural structures mix up with elements of the four youth cultures, creating an imaginary city full of music, dance and adventure. Dig in and Dare to Discover!

See also:
Urban Adventures Campaign 2014-16
Urban Adventures Limited Edition Packaging