What We Did: Logo Design, Brand Identity, Web Design, Fitness Club Environmental design, Social Media, Apparel
Combining boxing techniques with fitness training and set in an amazing club-like environment with intense music and lighting effects, Pow Box classes provide a unique training experience for the first time in Greece.
The dynamism that is so characteristic of the training is apparent in the logo typography, with its strong brush strokes and strong sense of motion. The Pow Avatar / Icon serves as a wild, yet approachable mascot. The coloring system used refers to the intense neon lighting features of the training space.