Callicounis Pikron

Pikron Vermouth is one of the oldest products of the historical Callicounis Distillery, the oldest Greek spirits company, established in 1850.

Client: Callicounis Craft Distillery
What We Did: Packaging design
Photography: Giorgos Vitsaropoulos

Pikron, with its distinctly intense aromatic flavor, is made using  the original recipe written by the founder of the company Giorgos Callicounis in 1875. The bottle's design draws inspiration from that story. Giorgos Callicouns' portrait plays a dominant role, accompanied by typography inspired by the recipe's manuscript. The manuscript itself appears on the back of the bottle. The historical roots of the spirit are highlighted with a reference to the date of its first manufacture. In addition to silk-screen printing on the bottle, we chose  to use a stylish white cap with embossed printing and Callicounis' face on its top.