Callicounis Remedy

Rakomelo, a traditional Greek alcoholic beverage, literally translates as Raki (or Tsipouro, both types of spirits) and Honey. Ιt is believed to relieve sore throat and work as a remedy for the common cold.

Client: Callicounis Craft Distillery
What We Did: Packaging design
Photography: Giorgos Vitsaropoulos

The packaging design for Callicounis Remedy has a prominent typography made of ‘sticky’ letters that resemble honey, while the back side is dominated by an illustration of a bee, honey’s creator and timeless symbol. The matte metallic copper finish provides a solid, unique surface that makes the graphics stand out and makes for a striking packaging.