What We Did: Series Logo & Packaging Design
European Design Awards 2014, Silver Award, Packaging Food & Beverages Category
EBGE 2014, Merit, Packaging Design
The design concept is based on the traditional way these products used to be stored and delivered in big sacks, when they were sold by the kilogram. We used custom made bags of cloth to present this connection and strong typographic elements to communicate the story of their production and origin. A handmade typeface was used to represent the human element, combined with strong colors to help distinguish the product on the shelve. The bags were made by a local tailor and then silk screen printed. Since the packaging is not transparent, illustrations of the products were used on the back of the packaging.
The aim of our design is to create a sense of nostalgia, providing the products with a sentimental and collectable value and, in the end, giving the consumer more than one reasons to put them in their everyday diet.