Client: Callicounis Craft Distillery
What We Did: Packaging design
Photography: Giorgos Vitsaropoulos
Amaro is a Bitter Aperitivo drink, with intense red color, made with extracts from Greek herbs. Usually used as a cocktail ingredient along with orange or soda, it is one of the key ingredients of Negroni.
The drink's vivid red colour was used as visual apparatus to highlight its intense and passionate character. Strong, free typography refers to the light nature of the beverage. The screen printing on the bottle's surface is accompanied by a white cap which creates a strong contrast with the content.