JCP / Transform Normality

Secret Gates, a unique event-experience that introduces the mysterious world of JCP, promising to transform normality, will be taking place in Milan on March 2016. Susami will be there. Our work for this evolving project will be there too.

9th March at 9pm
Triennale di Milano, Teatro dell'Arte

During the past few weeks, we are participating in the creation of a mysterious and exciting project, along with our beloved Milan-based collaborators CTRLZAK. The project's first public announcement (in the form of a special event) is Secret Gates. Dare you open them and discover the hidden magic that lies behind them? Stay tuned for more info and visuals as they are soon to come.

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Inhaling the future, exhaling the past; spoiling the ticking of time by creating the impossible. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. Transforming normality through (im)materiality: JCP’s world is one of wonder and mystery.

JCP is a new eclectic brand that aims to change the design status quo in a revolutionary way. Brainchild of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new idiom that defies the norms.

The unique objects featured go beyond mere aesthetics, trends and common taste promising to transform everyday life.